Elevate Your Wardrobe with Heart In Iowa's Chic and Affordable Styles

Born and raised in Cedar Rapids I have always considered Iowa my home.   I love the people, the land, and the history of the state.   I wanted to show my love for Iowa with a line of clothing and accessories that Iowans could be proud to own and wear!

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Our mission is to make fashion accessible to everyone. We want to help you express your unique style and feel confident in your own skin. We're always working to improve our selection and offer the best possible customer experience.

We believe in offering quality apparel with fun and exciting designs for you to show your love for Iowa!   Wherever possible we try to source products that are "Made in the USA" or even "Made in Iowa".   All of our garments are printed or embroidered in the US.